Privacy Policy

Black Swan Verticals Ltd is responsible for personal information processed in connection with this website and our business enquiries. For privacy questions or to exercise your rights, email contact@blackswanverticals.co.uk or write to our registered office above.

If you email us, we receive the details you provide, such as your name, email address, company and message. We use these to respond, discuss projects and manage business relationships. Please avoid sending sensitive personal information or confidential scripts before agreeing submission terms with us.

Website hosting providers may process technical information such as your IP address, browser details, requested pages and error logs to deliver and protect the website.

Where you subscribe to communications, we may process your contact details, subscription preferences and email engagement information, depending on the email settings in use. Where analytics or campaign measurement is enabled, information may include pages visited, device details, referral sources and interaction events.

The current website contact form is not connected to enquiry delivery. Please email us directly if you would like a response.

Depending on the purpose, our lawful basis is our legitimate interest in responding to enquiries, maintaining business relationships and operating a secure website; taking steps at your request before entering a contract, or performing that contract; complying with legal obligations; or your consent where required for marketing or non-essential tracking. Where we rely on consent, you may withdraw it without affecting the lawfulness of earlier processing.

The following services are relevant to this website or the company’s communications. The data each receives depends on which features are enabled:

• Google Analytics: website usage and audience measurement where configured, which may involve device, interaction and cookie information. Google’s privacy policy.
• Microsoft/Bing: search and campaign measurement tools, depending on the service configured. These may receive technical or interaction information. The specific Bing service and its data collection must be confirmed before this draft is finalised. Microsoft’s privacy statement.
• Gmail/Google (email hosting): our email inboxes are hosted by Google. Emails you send us, including sender and recipient addresses, message content and attachments, are processed through Google’s email services so we can receive, store and respond to correspondence. Google’s privacy policy.
• Brevo: separate email delivery and mailing-list management services, rather than our email inbox host. Communications sent through Brevo may involve contact details, email content and subscription preferences, with engagement data depending on settings. Brevo’s privacy policy.
• Google Fonts: this website loads fonts from Google, so your browser connects to Google’s servers and sends technical request information, including your IP address. Google Fonts privacy information.
• Website hosting: this website is developed and hosted using Replit services, which may process technical request and log information to serve and protect it. Replit’s privacy policy.

Information may also need to be shared with professional advisers or authorities where necessary for a legal obligation or the establishment, exercise or defence of legal claims.

We use Google Analytics to understand website usage only after you accept analytics cookies. Rejecting analytics does not prevent you from using the website. You can change or withdraw your choice at any time through Cookie settings in the footer. Withdrawing consent stops further collection and removes this site's first-party Google Analytics cookies. Microsoft/Bing tracking tags are not installed.

Marketing emails should be sent only where permitted by law, with consent where required. You can unsubscribe using the link in a marketing email or contact contact@blackswanverticals.co.uk. You can also manage cookies in your browser; any site-based consent choice should be equally easy to withdraw.

Information should be retained only for as long as needed for its purpose, taking account of ongoing enquiries, business relationships, legal record-keeping and potential claims. Retention periods for individual systems must be confirmed as part of the review of this draft.

Appropriate technical and organisational safeguards should protect personal information, with access limited to those who need it. No online transmission or storage method can be guaranteed completely secure.

Service providers may process information outside the UK. Any such transfers must have the protections required by UK data protection law, such as an applicable adequacy decision or appropriate contractual safeguards. Contact us for details of the arrangements that apply to your information.

Under applicable UK data protection law, including the UK GDPR and Data Protection Act 2018 as amended, you may have rights to access, correct or erase your information, restrict or object to processing, request portability and withdraw consent. These rights depend on the circumstances. Contact contact@blackswanverticals.co.uk to make a request.

You can also complain to the UK Information Commissioner’s Office at ico.org.uk. We would welcome the chance to address your concern first, but you do not have to contact us before complaining.

This is a company information website, not a service designed to collect children’s information. Contact us if you believe a child has provided personal information that needs attention. Links to other websites take you to services with their own privacy practices. We may update this notice as the website or our practices change; the date above identifies the latest revision.